★★★★★ 5/5 from Surrey businesses

Get found by more local customers on Google.

We manage and optimise Google Business Profiles for local trades and service businesses across Surrey — so when people search, they find you first.

Get a free audit

JB Plumbing & Heating

★★★★★ 4.9 (34) · Plumber
Open · Closes 5pm · Esher, Surrey
01372 000 000
Directions
Call
Website

Example of a fully optimised Google Business Profile

4×
more website visits for verified profiles
Birdeye 2026
3×
more calls for trades with 50+ reviews
ResultCalls 2026
87%
of customers read Google reviews first
BrightLocal 2025
80%
of contractor leads come from Google Business Profile
LLaMaRush 2026

Example results

Boosting local visibility for a Surrey tradesperson

JB Plumbing & Heating, Esher — before and after a Local Profile Builder optimisation.

The challenge

JB Plumbing & Heating had a Google Business Profile, but it barely appeared in local search. Photos were years old, key services weren't listed, and the profile had just 6 reviews. Calls from Google were close to zero.

The solution
  • Profile optimisation — refreshed description, categories, and current photos
  • Service & keyword focus — added every service offered, matched to how customers actually search
  • Review system — simple process to invite past customers to leave a Google review
The results (4 months)
  • Top 3 in Google Maps results for key local searches within a 3-mile radius
  • +260% website visits via the Google Business Profile
  • 6 → 34 Google reviews, almost all 5-star

See exactly what changed for JB Plumbing & Heating below.

How we measured it

JB Plumbing's ranking, mapped across Esher

A geo-grid shows where a business ranks for key searches at different points around its area — not just at the front door.

Before

Avg. position 14.2
18 16 9 20 15 11 17 19 10 14 16 12 17 15 18 10

Mostly outside the top 10 — invisible for most local searches

After

Avg. position 3.1
5 2 1 6 3 1 2 3 2 1 3 2 7 3 2 5

Top 3 across almost the entire area — visible wherever customers search

What changed

What JB Plumbing's customers actually see

Same business, same search — completely different result.

Before Not in the local pack
plumber near me
All Maps Images News

Apex Plumbing & Heating

★★★★★ 4.8 (112) · Plumber

Open · Closes 6pm

Cobham Heating Services

★★★★★ 4.6 (87) · Plumber

Open 24 hours

Riverside Plumbing Ltd

★★★★☆ 4.3 (54) · Plumber

Open · Closes 5pm

More businesses ›

JB Plumbing & Heating doesn't appear in the top 3 — customers never scroll to find it.

After Top of the local pack
plumber near me
All Maps Images News
★

JB Plumbing & Heating

★★★★★ 4.9 (34) · Plumber

Open · Closes 5pm

Apex Plumbing & Heating

★★★★★ 4.8 (112) · Plumber

Open · Closes 6pm

Cobham Heating Services

★★★★★ 4.6 (87) · Plumber

Open 24 hours

More businesses ›

JB Plumbing & Heating is now first in the local pack — top result, top of mind.

Why choose our GBP management service?

Click each one to find out more.

Our expert management ensures your business shines on Google. We improve your ranking in local search results so more potential customers find you — without you having to think about it.
We fine-tune your profile to improve your ranking for the key local search terms your customers actually use — meaning more organic traffic and more credibility for your business.
We help you connect with customers through reviews, Q&A, and posts — making it easy for your profile to keep working for you between jobs.
We help you stay on top of customer reviews — responding to positive feedback and agreeing a calm, sensible strategy for handling anything less than 5 stars.
Your name, address, phone number, and opening hours stay correct and up to date — including checking suggested edits from the public and your map pin position. Small details that quietly cost calls if they're wrong.
An optimised profile gives you a genuine edge over local competitors who haven't invested the time — so you appear where they don't, and get the call first.
Outsource your Google Business Profile management to us and focus on the work that pays — knowing your online presence is being looked after properly.
We share clear data on customer actions, search queries, and local rankings — so you can see exactly what's working and make informed decisions about your business.

The power of a single review

One Google review generates, on average:

600+
search impressions
80+
website visits
63+
direction requests
16+
additional calls

Source: Birdeye State of Google Business Profile 2026

A tradesperson going from 0 to 20 reviews could generate 320+ additional calls per year — from reviews alone.

Local Profile Builder you can trust

Surrey-based

We're based in Surrey and know the area — the towns, the searches, and the local competition you're up against.

GBP specialists

We focus on one thing — Google Business Profile management — rather than spreading thin across every marketing channel.

Plain English

No jargon. We show you what's changed, what it's doing for your rankings, and what's happening next — in terms that make sense.

Simple, transparent pricing. No long contracts.

Start with an audit. Scale when you're ready.

Need a Google Business Profile, or has yours been suspended?
If you don't have a profile, we can create and optimise one for £225+VAT. If you have a verified profile and want a one-off optimisation, that's £195+VAT. Suspended profiles — we offer dedicated appeal support for £295+VAT.
One-Off

Audit

£249

One-time payment

  • ✓ Full GBP audit vs local competitors
  • ✓ Visibility heatmap for your area
  • ✓ Written report with specific recommendations
  • ✓ Priority fixes identified
  • ✓ 30-minute walkthrough call
Get my audit
Most popular
Monthly

Grow

£99 /month

3-month minimum

  • ✓ Everything in the Audit
  • ✓ Full profile optimisation
  • ✓ Review generation system
  • ✓ Monthly competitor check
  • ✓ Ranking progress reports
  • ✓ Email support
Start Grow
Monthly

Accelerate

£175 /month

3-month minimum

  • ✓ Everything in Grow
  • ✓ Bi-weekly progress calls
  • ✓ Citation building across 20+ directories
  • ✓ GBP post schedule
  • ✓ Priority response handling
  • ✓ Quarterly strategy review
Start Accelerate

All prices exclude VAT. Minimum terms apply to GROW & ACCELERATE. Cancel anytime after the minimum period.

We stick up for your business

Ingenuity & creativity

We won't just copy what works for someone else's business. We listen to your ideas, because you know your business better than anyone — and build a profile that reflects that.

Honesty & respect

If something isn't right for your business, we'll tell you. It's your business we're representing, and we'll always respect your brand and how you want it presented.

Trust & transparency

You'll know everything we know and everything we do on your behalf. No smoke and mirrors — just clear reporting and honest use of your budget.

Common questions

Formerly known as Google My Business (GMB), a Google Business Profile is probably the most important listing for your local business. When verified, you'll appear in Google's local search results and on Google Maps — plus a whole host of other apps and directories that use Google's data. No one can truthfully guarantee a top 3 ranking, but following best practice gives you the best possible chance.
Ranking improvements typically show within 4–8 weeks. Reviews and profile completeness signal to Google immediately, but local ranking shifts take a little time to compound. We show you what's changing throughout.
No — your Google Business Profile works independently of your website. Customers can call you, get directions, and read your reviews directly from Google. Having a website does help, but it's not a requirement to get started.
Checkatrade charges a monthly fee and acts as a middleman between you and the customer — you're renting their platform. An optimised Google Business Profile sends customers directly to you, with no fees per lead, no middleman, and no dependency on a third-party platform you don't control.
Yes — we'll need manager access to your Google Business Profile. You stay as the owner at all times and can remove our access whenever you like. We never ask for full Google account access, only your GBP.
Great — most of our clients do. We'll audit what's there, identify what's holding it back, and fix it. Having a profile that exists but isn't optimised is one of the most common situations we work with.
Yes. We work with Google to appeal suspensions, which usually involves reviewing and updating your profile, minor changes to your website, and gathering supporting business documents. It's impossible to guarantee reinstatement — don't trust anyone who claims otherwise — but our process has a strong track record.
No ethical provider can guarantee specific rankings — anyone who says otherwise isn't being straight with you. We follow Google's best practices rigorously and have consistently moved clients into the top 3 Maps results for their area, with before-and-after data to show it.
No — it isn't possible to turn off reviews on a Google Business Profile. If you're concerned about managing your reputation or handling negative reviews, we can help you put a sensible process in place.
We're Surrey-based and love working with local businesses across Elmbridge and the wider county — including Esher, Cobham, Claygate, Walton, Weybridge, Leatherhead and Guildford. Most of what we do is online, so we're happy to help businesses further afield too.

Get your free audit.

We'll show you where you rank, what your competitors are doing differently, and exactly what it would take to get your phone ringing from Google. No obligation. 48-hour turnaround.

Or email directly: andy@localprofilebuilder.com